Having been in the advertising business for almost three decades as a graphic designer and commercial photographer, I can appreciate a well thought out and crafted announcement and this particular film takes on a difficult subject with not only humor but also an excellent soundtrack to help set and aid the drama.
In the ad there is no dialogue and though at first it appears it is all animation, it is only after 59 seconds we see a model in the women’s bathroom refreshing her make up. When she see the illustration, she uses her eye liner pencil to draw an enclosure over the male genitals, which resembles a condom, all which takes only 11 seconds.
As the model leaves, the illustration continues its quest for the opposite sex and upon finding it, discovers that only now the illustrated female gentiles is willing to engage in sexual activity. The entire film is just 1:37 minutes long.
What seems to be a commercial ends not with a product name, rather with a public service message, ‘Protect against AIDS.’
French condom message
(You will need to disable the blogs soundtrack on the bottom left)
Thank you for your visit
E.A.
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